At Brave New Films, I oversaw all social media and video launches, and organically grew their following by over 250,000 fans. One of our most successful campaigns was our “Racism is Real” series, which organically gained at least 28 million organic views on Brave New Films’ owned social channels—plus tens of millions more views on other pages. This led to a surge of earned media—including Time Magazine, The Washington Post, Vox, and more.
Prior to the launch of this series, I had built a network of influencers to cross-promote each other’s content. This helped the video series immediately find viral success online.
By the end of my time at Brave New Films, we averaged an organic reach of 6 million Facebook users per week, and a new minimum of 1 million minutes watched weekly on YouTube.