The All Def Roast of Snoop Dogg

As social media manager and producer for Fusion Comedy, I created a multiple social assets to promote the linear TV special—a combination of cutdowns from the TV special, original red carpet videos, and crowdsourced jokes that engaged our audience. “Weed Burns” reached over 6.5 million views on Facebook.

We also engaged our followers to send in their Crowdsourced roasts, and Snoop read his favorites on camera.

We hired Nyima Funk (Whose Line Is It Anyway, Key & Peele) to host our red carpet video.