I oversaw the social media marketing campaign strategy for Mission:JOY, a feature length documentary about happiness with Archbishop Desmond Tutu & His Holiness The Dalai Lama. I grew their Facebook page by over 725k fans and achieved 12 million views for the Facebook premiere of the film. We won Shorty Impact awards and Anthem Awards for “Best Global Campaign”.
July 17, 2022
Mission:JOY
Director
Louie Psihoyos & Peggy Callahan
Year Created
2022