I oversaw the social media marketing campaign strategy for Mission:JOY, a feature length documentary about happiness with Archbishop Desmond Tutu & His Holiness The Dalai Lama. I grew their Facebook page by over 725k fans and achieved 12 million views for the Facebook premiere of the film. The film rose to #3 most-downloaded documentary in the iTunes charts.
July 17, 2022
Louie Psihoyos & Peggy Callahan